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About me

I’m a marketing communications professional with 10 years experience in heading PR, communications and content marketing teams in both the public and private sector.

In 2019, I moved from Malta to the UK and since then I have been working with different brands in both countries on their content and marcomms. 

Mel Hart bio pic

Past experience

At an iGaming company based in Malta, I managed a team of three in-house content writers and two freelance writers focusing specifically on iGaming content for the UKGC, SGA and MGA jurisdictions, whilst managing the communications efforts of both the B2C and B2B arms of the business.

During my role as Content Marketing Manager for a SaaS tech company I headed their:

  • Blog strategy  (averaging 500k unique pageviews every quarter)
  • Social Media channels (100k combined followers)
  • All CRM communications efforts to both customers and partners (over 10,000 partners worldwide).

Within this role I lead successful content marketing campaigns which were driven by audience analysis. I developed compelling messaging to be used across all marketing initiatives and created new marketing campaigns to improve existing initiatives for a growing portfolio of 14 products. 

Freelance writing

I also have a solid 15 years of writing experience both online and offline, writing content and copy for several organisations and media outlets. My writing specialties include: 

  • Blog writing
  • Press releases
  • SEO content writing
  • Ghost writing
  • Lead generation 
  • Copywriting
Writing types

Efficient

We will work together to achieve the best messaging for your business needs.

Committed

Dedicated to ensuring you stand out from the crowd.

Skilled

Years of experience across multiple sectors, from start ups to public corporations.